Mr. Greenberg expects its future clients' new offices can expect similar results. In R/GA's first five months in its more "connected space" employee retention is up 5%. The ultimate goal and "magic number" will likely be akin to the higher retention rates of tech companies, like Google and Facebook. Those companies are growing in cities like New York and forcing agencies like R/GA to offer more desirable workspaces if they want to keep their talent, explained Mr. Greenberg. — AdAge
If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the skyline of your community. Yet when some older sign or billboard is threatened, everyone is suddenly up in arms, rushing to its defense. How does something as mundane as outdoor advertising grow to become considered an essential piece of the urban fabric? — Consumerist
In 2007, [São Paulo] Mayor Gilberto Kassab implemented the Clean City Law, labelling outdoor adverts a form of “visual pollution”. In a single year, the city removed 15,000 billboards and 300,000 oversized storefront signs. [...]
The ubiquity of outdoor advertising means that we have come to take it for granted; accepting both its presence and its purpose as natural features of the urban environment. — theguardian.com
It was only a matter of time before someone saw the commercial potential of drones. Their compact size and swift mobility makes them ideal vehicles for transporting goods and information around the crowded streets of a city.
Amazon has recently been testing the potential for drone deliveries, but Russian creative agency Hungry Boys’ campaign has brought a new dimension to both advertising and drone use. — popupcity.net
When Alfredo Jaar’s glittering “A Logo for America” video first played on a Times Square billboard in 1987, it riled up New Yorkers. [...] shows the words “This is not America” inside the outline of the United States. “A Logo for America” will receive a second life this week; beginning on August 1, the video will pop up on Times Square signs and screens between 11:57 pm and 12:00 am. But this 2.0 version loses some of the video’s original intent to reach a broad—and hopefully attentive—audience. — artfcity.com
Billboards are commanding territory all over the world, offering just a blaring message in their occupation. Some designers have been looking at how to better use this advertising infrastructure, with Slovakia’s Designdevelop proposing a use for the space as small-scale residences for the homeless. — Hyperallergic
The new Orange Barrel HQ will reuse existing concrete storage silos and a renovated 10,000-sqft warehouse with a new 10,000-sqft addition. OBM President Pete Scantland says they’re aiming for LEED Platinum certification with the project. Solar panels will be located on the back side of a 120-foot tall structure rising above the new offices, while the front side will provide a showpiece advertising space. — ColumbusUnderground.com
Beautiful executed ads for 3M Noise Cancelling Headphones.
Made by Grey, São Paulo, Brazil. — bumbumbum.me
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