Trained in the art direction of print publishing and educated in planning governments, I walk a fine line between operations support, graphic design and brutally honest analysis. I scrutinize, manage and execute projects of all shapes and sizes in print and digital media.
Freelancer, Orlando, FL, US, Operations Coordinator
Created and executed an advertising campaign via Twitter Ads with a 5.8% engagement rate with a $1.70-in-sales-to-$1-spent ROI.
Performed a qualitative analysis of a social media app’s public assets identifying and recommending 14 unique issues in customer service, technical support and self-promotion for better user engagement and retention.
Independently collected and analyzed market data through surveys and interviews in an advertising focus study to demonstrate current company vision is ineffective and alienating.
Designed a delivery and routing system using off-the-shelf solutions reducing fuel consumption by nearly 40% while costing no money to operate.
Ghost writing and ghost designing five advertising briefs and presentations for digital agencies; three of which resulted in a successful bids.
Developed branding, package design and labeling for a company specializing in beard oil and men’s cosmetics and assisted in marketing through social media channels.
Designed and installed the network infrastructure for a mobile billing system reducing the need for data-entry and bookkeeping staff.
Knight Publishing, Inc., Orlando, FL, US, Design Editor
In-house visual designer for an award-winning editorial and advertising team responsible for layouts, display advertisements, digital, photo touch-ups and illustrations. Our excellent work lead to a near tripling our readership in 5 publications and earning awards in excellence like Best Of from Student Society of Professional Journalists, Pacemaker from Associated Collegiate Press and Florida Leader’s Best in Design.
ASNMSU, Asst. Design Editor
University of Central Florida, Bachelors, Liberal Arts & Urban and Regional Planning