Iran purposefully building "sexy" structures to attract media attention
In this eye-candy survey of Iran's newest architectural projects and prevailing trends, Architectural Digest takes a closer look at how the country's architects and architecture is shifting to not only attract more media attention, but to create a new visual identity:"Right now, the massive trend... View full entry
Architecture for Humanity begins crowdsourced rebranding campaign
Nine months after abruptly shutting down and filing for bankruptcy, Architecture for Humanity has begun a campaign in efforts to rebrand itself as a "collectively defined, collaboratively run, and inclusive" non-profit. Launched Tuesday, the AFH Chapter Network is gathering opinions and ideas... View full entry
300-mile wall "proposed" for the Bay Area to exile Burning Man festivalgoers, forever
Comedy troupe Cultivated Wit takes a humorous jab at megaprojects, outlandish crowdsourcing, and how much San Franciscans loathe Burning Man in a cheeky mock campaign that would support the construction of a 300-mile wall around the Bay Area to keep Burners out, forever. And all at a reasonable... View full entry
Berlin's world-class museums struggle to build up excitement
As far as major cities go, few other places are in possession of so many treasures that are so poorly exhibited as Berlin. It's as though cultural institutions here go out of their way to keep people from visiting. [...]
The city is undeniably home to diverse, valuable and unique museum collections, but they aren't helping the city as much as they should be.
In the SPIEGEL article's comment section, reader nsmith compares the museum situation in Berlin with New York and raises a word of caution: "I read this article and I am envious. In New York City, it's almost impossible to get into any of the major Museums on any given... View full entry
There is nothing so stable as change: Nick Taylor, director of BIG's 2WTC video, and McShane Murnane of Project M Plus on Archinect Sessions #34
Easily the biggest news of last week, and probably of this year, was the unveiling of BIG's design for 2WTC. For a project of such status, on such a highly charged site, representation must be handled with expert care – so to dig a bit deeper into the splashy video introducing 2WTC, we spoke... View full entry
AIA launches second video in "Look Up" campaign featuring a blind architect
Entitled "An Architect's Story", the video features Chris Downey, a blind architect and founder of "Architecture for the Blind" in San Francisco. The piece, which debuted at the AIA National Convention last week, focuses on Downey's approach to architecture before and after unexpectedly becoming... View full entry
AIA announces upcoming national television advertising campaign
Robert Ivy, CEO of the American Institute of Architects, has just announced that the organization will begin placing 30-second ads on national cable networks and news channels. The ads will begin airing on February 8th and will feature their recent "Look Up" campaign. The campaign is a 3 year... View full entry
Branding an Architecture Lecture Series: How does the poster get developed?
Archinect’s Get Lectured series has shone the spotlight on numerous lecture posters from architecture schools and departments throughout the U.S., and a few outside the States, since late 2013. During this past fall semester, I reached out to some of our previously featured Get Lectured schools... View full entry
Red Bull's INABA-designed office is the "antithesis" of trendy workspaces
When it comes to a high-energy drink giant like Red Bull, most would probably expect their corporate offices to reflect the sporty, frat bro-friendly culture that the brand overwhelmingly attracts. Not a single hint of that can be seen in the company's newly designed office in New York by... View full entry
‘Dronevertising’ Makes Real Life Pop-Up Ads
It was only a matter of time before someone saw the commercial potential of drones. Their compact size and swift mobility makes them ideal vehicles for transporting goods and information around the crowded streets of a city.
Amazon has recently been testing the potential for drone deliveries, but Russian creative agency Hungry Boys’ campaign has brought a new dimension to both advertising and drone use.
At Long Last, You Can Spend the Night in Ikea's Fake Homes
In collaboration with vacation rental site Airbnb—no strangers to zany marketing campaigns—an Ikea locale in the Sydney suburb of Tempe, Australia is opening up three of its showrooms to overnight guests for the price of just about $10. [...]
The flatpack furnishing giant also promises a "remarkable wake up call," which hopefully includes some lingonberry jam toast delivered straight to guests' MALMs.
"Build with Chrome" brings the LEGO-building pastime to the digital realm
LEGO and Google Chrome linked up to create "Build with Chrome", a social online building website that lets users build anything anywhere with an infinite number of Lego blocks -- virtual Lego blocks.First developed as an experiment by a LEGO-loving team in Australia, Build with Chrome was based on... View full entry
"Birdbnb" exhibits elaborate birdhouse replicas of over 50 Airbnb listings
Whether you're flying out for the holidays, staying at home, or you happen to be a migratory bird searching for a stylish pitstop in the midst of your seasonal travels, you might want to check out the birdhouses in Airbnb's "Every Traveler Deserves a Home" campaign that launched on Dec... View full entry
Putting digital images to work for Foster + Partners
This sponsored post is brought to you by OpenAsset: OpenAsset has enabled Foster + Partners to create a world class, easy to use architectural image library. Image resources used in projects and for reference are now available to all staff at the click of a mouse, no matter where in world they... View full entry
Architecture Firm Hijacks Tribeca Streetside Gumball Machine
Tribeca Citizen noticed a curious high/low architecture marketing campaign this weekend while on a stroll around the neighborhood: a gumball machine from local firm KUSHNERstudios that dispenses a piece of candy and an architecture comic strip.
We checked in with KUSHNERstudios about the guerilla marketing campaign, and apparently the machine has been up since January (whoops?) and at first dispensed flash drives with the firm's portfolio.
We're happy to see that KUSHNERstudios gets the word out not only through gumball machines but also by having a nice Firm Profile on Archinect. View full entry