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A Supreme-wrapped subway train has been added to the New York City MTA. This marks the second major collaboration between the two, following their 2017 MTA MetroCard release. Looks like Supreme is linking up with NYC & MTA again. This time full wrap on subway trains @DropsByJay @snkr_twitr @J23app... View full entry
Writing a job ad can seem like a toneless task. Just get it out it out there as fast a possible, we need people, some might think. But, really, the desired outcome is to attract the best talent, and that takes some finesse. Especially in our current market, where job-seekers have a plethora of... View full entry
Get ready for “Bell”hops and Baja Blasts, Fire Sauce and Sauce Packet floaties, because The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August, meant for 18+ superfans. Complete with exclusive Taco Bell menu items and plenty of surprises, The Bell is sure to be the spicy twist of your summer. So pack your swimsuit, mark your calendars and start the countdown, because The Bell is about to make all of your taco dreams come true. — Taco Bell
for a limited pop-up run this August, Taco Bell will open a hotel in Palm Springs (not to be confused with their permanent wedding chapel in Las Vegas). Photo courtesy of Taco BellThe Taco Bell-themed hotel is just one example of many recent strategies for well-established brands to develop... View full entry
British artist Anish Kapoor has reached a settlement with the NRA for using his reflective Bean sculpture in one of their promotional videos. The ad, titled The Violence of Laws, had used images of modern architectural landmarks, such a Gehry's Disney Concert Hall, Piano's New York... View full entry
After a horse race ad was projected onto the structure’s iconic roof earlier this week, protestors took to the streets in objection to the commodification of their beloved building. — CityLab
Hundreds of protesters had gathered in the evening hours of October 9 when the, usually, off-white iconic sails of the Sydney Opera House were used as a video projection canvas to promote a major upcoming horse race in New South Wales. The crowd booed and tried to interrupt the projection with a... View full entry
JCDecaux has taken the wraps off a unique piece of out-of-home inventory in London designed by Zaha Hadid Design.
The agency briefed the agency to redefine 'the design language of billboards'. It ditched the conventional shapes and frames that have steered the industry to date. Dubbed 'The Kensington', and located on the road from London to Heathrow, the structure takes the shape of a curved double-ribbon.
— thedrum.com
Zaha Hadid Architects has created a new design for street advertising with JCDecaux Group, a multinational corporation known for its bus-stop advertising systems and billboards. Creating a sculptural advertising approach, the firm's design reinvents the classic billboard into public art. Brands... View full entry
In a new statement, Kapoor claimed that it was the “solidarity and support” of the public that encouraged him to take action against the NRA, and urged everyone “to stand up to the dark and aggressive forces in society that seek, out of fear and hatred, to lead us backward into a primitive, paranoid, and defensive worldview.” — artnet
After denouncing the National Rifle Association in an open letter this past March, artist Anish Kapoor filed a copyright infringement lawsuit against the group on June 19 for the unauthorized use of an image of his famous “Cloud Gate” sculpture in this 2017 ad titled “The Clenched Fist of... View full entry
Welcome to Homewood, Illinois, a suburb of 20,000 that is marketing itself to urbanites as a hidden hipster gem.
The town, which is about 25 miles south of downtown Chicago, just launched a new advertising campaign called “Think Homewood.” Ads posted inside trains on the L’s Blue Line and elsewhere in Chicago contrast the laid-back vibe of Homewood to the stress of city living. The ads are comic strips drawn by illustrator and Homewood resident Marc Alan Fishman.
— citylab.com
The Chicago suburb Homewood harnessed the graphic skills of a local artist to launch their comic-strip ad campaign, Think Homewood, in order to attract millennials. Joining the list of suburban towns that must now work to attract the demographic they were originally intended for, Homewood strives... View full entry
The first issue of Ed, Archinect’s new hybrid print/digital magazine, is entitled “The Architecture of Architecture” and seeks to investigate the forces that determine and delimit the possibilities of architectural practice and thought. In short, the issue endeavors to make visible the... View full entry
Mr. Greenberg expects its future clients' new offices can expect similar results. In R/GA's first five months in its more "connected space" employee retention is up 5%. The ultimate goal and "magic number" will likely be akin to the higher retention rates of tech companies, like Google and Facebook. Those companies are growing in cities like New York and forcing agencies like R/GA to offer more desirable workspaces if they want to keep their talent, explained Mr. Greenberg. — AdAge
If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the skyline of your community. Yet when some older sign or billboard is threatened, everyone is suddenly up in arms, rushing to its defense. How does something as mundane as outdoor advertising grow to become considered an essential piece of the urban fabric? — Consumerist
“They become landmarks, loved because they have been visible at certain street corners — or from many vantage points across the city — for a long time,” writes Michael J. Auer in the brief. “Such signs are valued for their familiarity, their beauty, their humor, their size, or even their... View full entry
In 2007, [São Paulo] Mayor Gilberto Kassab implemented the Clean City Law, labelling outdoor adverts a form of “visual pollution”. In a single year, the city removed 15,000 billboards and 300,000 oversized storefront signs. [...]
The ubiquity of outdoor advertising means that we have come to take it for granted; accepting both its presence and its purpose as natural features of the urban environment.
— theguardian.com
Previously on Archinect: Rethinking Billboards as homeless shelters, and as land art projects in Art + Architecture: The Los Angeles Nomadic Division Sets Up Camp. View full entry
Entitled "An Architect's Story", the video features Chris Downey, a blind architect and founder of "Architecture for the Blind" in San Francisco. The piece, which debuted at the AIA National Convention last week, focuses on Downey's approach to architecture before and after unexpectedly becoming... View full entry
What do Robert Ivy FAIA, EVP/CEO of the AIA, and Jimenez Lai, of Bureau Spectacular, have in common? Other than they're both architects, not so much! What better way to celebrate a profession at the crossroads than featuring interviews with both in our latest podcast episode. Paul, Amelia, Donna... View full entry
Robert Ivy, CEO of the American Institute of Architects, has just announced that the organization will begin placing 30-second ads on national cable networks and news channels. The ads will begin airing on February 8th and will feature their recent "Look Up" campaign. The campaign is a 3 year... View full entry
