A Supreme-wrapped subway train has been added to the New York City MTA. This marks the second major collaboration between the two, following their 2017 MTA MetroCard release.
Looks like Supreme is linking up with NYC & MTA again. This time full wrap on subway trains @DropsByJay @snkr_twitr @J23app
Thanks to my man Kenny for the pics! pic.twitter.com/BMb6pY1g35
— C (@IDKwhyImHere) August 9, 2021
Rolled out this past weekend, one train, fully wrapped in Supreme’s iconic red Box Logo, will run on the L line, an MTA spokesperson told WCBS reporter Vincent Barone. The MTA representative also stated that this partnership is part of a new revenue stream for the organization, along with a means of promoting Supreme’s upcoming Fall/Winter 2021 collection. This comes as the MTA recovers from sharp declines in ridership as a result of the Covid-19 pandemic last year.
The pair’s first collaboration came in 2017 with the Supreme MetroCard that riders could buy at select subway stations across the city. As what happens with all Supreme releases, the cards were snatched up quickly and thrusted into the resale market, selling for $50 on sites like eBay.
Now vending in select stations: Supreme branded MetroCards pic.twitter.com/ah2kmT0laA
— NYCT Subway. Wear a Mask. (@NYCTSubway) February 20, 2017
The duo hasn’t announced how long the wrapped train will be in operation.
4 Comments
On the L train? Yeah that checks out.
Now the L train is even better.
Personally, I like my transportation wrapped in The Supremes. Images outside, music inside.
If only MTA could resell an entire wrapped car to make up for it's declining ridership and income.
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