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Mid- or second-tier cities, loosely defined as those under a million people that aren’t regional powerhouses like Austin or Seattle, are increasingly seen as not just places to find a lower cost of living, easier commute, and closer connections with family, but also a more approachable, neighborhood-oriented version of the urban lifestyle that sent many to the larger cities in the first place. — curbed.com
Census data shows that smaller metros are seeing more migration from millennials while larger cities are experiencing slower growth. These smaller cities have been attracting new growth in part due to investing in green spaces and parks, upswings in local tech hubs, and downtown redevelopment. View full entry
Welcome to Homewood, Illinois, a suburb of 20,000 that is marketing itself to urbanites as a hidden hipster gem.
The town, which is about 25 miles south of downtown Chicago, just launched a new advertising campaign called “Think Homewood.” Ads posted inside trains on the L’s Blue Line and elsewhere in Chicago contrast the laid-back vibe of Homewood to the stress of city living. The ads are comic strips drawn by illustrator and Homewood resident Marc Alan Fishman.
— citylab.com
The Chicago suburb Homewood harnessed the graphic skills of a local artist to launch their comic-strip ad campaign, Think Homewood, in order to attract millennials. Joining the list of suburban towns that must now work to attract the demographic they were originally intended for, Homewood strives... View full entry
The savvy emphasis on escape and disconnectedness and repose has resonated among the millennials Getaway aims to reach. In each of its markets, outside New York, Boston and Washington, Getaway’s houses are booked solid on weekends, and in early 2017, the company, founded by two Harvard graduates, raised $15 million in venture capital funding, which suggests that a tiny house campground may soon be coming to a forest near you. — The Washington Post
Getaway positions its retreats just outside major cities where individuals are encouraged to recharge and reconnect in nature. Tapping into the tiny house phenomena that rapidly gained popularity among millennials after the 2008 housing crisis, Getaway houses can be rented at just over $160 a... View full entry
Unless you live under a rock, you’ve probably read some think piece about how millenials aren’t buying homes. Sometimes this is construed as a cultural thing, but it probably has more to due with coming of age during and after the Great Recession.In any case, according to a BBC article... View full entry
In that age group, 32.1 percent of people [ages 18-34] live in their parents' house, while 31.6 live with a spouse or partner in their own homes and 14 percent live alone, as single parents or in a home with roommates or renters. The rest live with another family member, a nonfamily member or in group-living situations such as a college dorm or prison. [...]
the rise in the number of young adults living at home started before the economic crash — and so did the possible contributing factors.
— npr.org
The analysis, done by the Pew Research Center, also makes clear that this isn't the all-time high for young adults living at home – that topped out in 1940, at 35%. Still, at that time, it was more common for young adults to have shacked up with a spouse or partner.Pew is also careful to couch... View full entry
“In the last 20 years, maybe 25 years, there’s a huge cultural shift in people that ultimately affects gyms,” said Bryan Dunkelberger, a founding principal of S3 Design, which has worked for clients like Equinox and the Sports Club/ LA. [...]
And the millennials, these are the special children. They expect all the amenities... Privacy, they expect.” [...]
“It’s funny, they’re more socially open with everything — Facebook, social media — yet more private in their personal space”
— nytimes.com
