JCDecaux has taken the wraps off a unique piece of out-of-home inventory in London designed by Zaha Hadid Design.
The agency briefed the agency to redefine 'the design language of billboards'. It ditched the conventional shapes and frames that have steered the industry to date. Dubbed 'The Kensington', and located on the road from London to Heathrow, the structure takes the shape of a curved double-ribbon.
— thedrum.com
Zaha Hadid Architects has created a new design for street advertising with JCDecaux Group, a multinational corporation known for its bus-stop advertising systems and billboards. Creating a sculptural advertising approach, the firm's design reinvents the classic billboard into public art. Brands have been invited to bid for placement on the 85 by 20 foot screen structure. So far Audi and Coty are the first to sign up.
"It's necessary part of societal communication, Sharon."
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mmmm.... No.
Not because it isn't an interesting object (kind of meh, but not terrible), but because I don't want a thousand of these things further cluttering an already-cluttered landscape.
normal billboards are already sufficiently terrible
trying to sell the billboard to advertise? how meta....double message, be parafuturismetric and oh, yeah, incidentally, buy this crap.
I knew I'd seen this before https://gizmodo.com/zaha-hadid-has-designed-the-worlds-worst-billboard-1666975176
Not public art, in any way.
capitalism is so fucking cool
should have left this one in the bottom drawer
An ad for Liberland would be great in there.
"It's necessary part of societal communication, Sharon."
The best kind of billboard; parallel to the road, boring message, and something that won't distract drivers.
you put that in san fran and it will have a tarp over and a stove steaming in two minutes.
Another George Pal War of the Worlds 1953 take off.
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