In 2007, [São Paulo] Mayor Gilberto Kassab implemented the Clean City Law, labelling outdoor adverts a form of “visual pollution”. In a single year, the city removed 15,000 billboards and 300,000 oversized storefront signs. [...]
The ubiquity of outdoor advertising means that we have come to take it for granted; accepting both its presence and its purpose as natural features of the urban environment.
— theguardian.com
Previously on Archinect: Rethinking Billboards as homeless shelters, and as land art projects in Art + Architecture: The Los Angeles Nomadic Division Sets Up Camp.
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