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A new spherical LED billboard display appears ready to grace Los Angeles’ Sunset Boulevard as planners are preparing to review a developer proposal for "The Sphere on Sunset" entertainment venue in West Hollywood. Urbanize LA was first to report on the Las Vegas Sphere-like structure before it... View full entry
Formally known as the Sunset Spectacular, it consists of a trio of massive steel panels that converge at a height of 67 feet, two of their surfaces draped in irregularly shaped digital screens bearing ads for tech overlords Amazon and Meta. If a game designer for “Halo” were to imagine a billboard, this is probably what it would look like. [...]
There is an important story embedded in the design of the Sunset Spectacular. It has nothing to do with its forms.
— Los Angeles Times
Responding to the New York Times’ recent “puff piece” on embattled SCI-Arc professor Tom Wiscombe’s long-awaited Sunset Spectacular billboard in West Hollywood, critic Carolina A. Miranda offered a rather cutting take on Joseph Giovannini‘s “extra curious” failure to mention what has... View full entry
After a horse race ad was projected onto the structure’s iconic roof earlier this week, protestors took to the streets in objection to the commodification of their beloved building. — CityLab
Hundreds of protesters had gathered in the evening hours of October 9 when the, usually, off-white iconic sails of the Sydney Opera House were used as a video projection canvas to promote a major upcoming horse race in New South Wales. The crowd booed and tried to interrupt the projection with a... View full entry
The billboard suggested the rapid rise in home values between 2008 and 2017 necessitates a steep tax aimed at speculative flipping. The proposed tax would grab as much as 100 per cent of the profit from a home resale during the first year of ownership, then decline by increments of 10 per cent over 10 years. It would target non-resident and resident buyers alike, including primary residences [...] the goal is to keep Toronto’s popular neighbourhoods affordable for all income levels. — The Globe and Mail
