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Marketing professionals, communication specialists, and business development managers continue to be in high demand with architecture firms across the country as the number of available positions on Archinect Jobs shows. For this week's curated employment roundup, we have gathered a number of... View full entry
Apparently, Doritos are everywhere. What you thought was Bjarke Ingels Group’s VIA 57 West is actually a cheesy tortilla chip. Through a new marketing campaign by Frito-Lay North America titled Triangle Tracker, people can currently utilize Snapchat’s augmented reality software to seek... View full entry
When it comes to communicating a firm's expertise and services, the role of an effective communications professional is essential. "The goal of the marketing personnel at a firm is always to tell the outside world a compelling story about the work happening inside the studio." If this excerpt from... View full entry
A new report from the American Institute of Architects has found that business marketing remains underutilized among U.S. architecture firms. The finding forms part of the newly released Technology, Culture, & the Future of the Architectural Firm report, which explores the influence of... View full entry
Have a background in architecture and design but also passionate about marketing and communications? Do you have an eye for visual communication and graphic design? If you're someone who enjoys strategic thinking, storytelling, and business growth, below are eight architecture firms currently... View full entry
During the economic downturn the pandemic has forced upon many professionals, architecture firms seem to be focusing on improving their PR, marketing, and external communications. It's a coherent move. On the one hand, business owners do well to focus on communication strategies during this time... View full entry
Is a city a brand? Recently in Helsenki a new marketing campaign has launched positioning the Finnish capital a "City as Service" or CaaS. According to this new "digital lifestyle subscription service" the aim for the initiative is to attract highly skilled tech professionals to the city. ... View full entry
Creating a dynamic team involves collecting a group of individuals who are experts in helping an architectural firm thrive. With this in mind, the administrative and business aspects of architecture are key to the success of any firm. Trained to excel in strategic thinking and business growth... View full entry
Are you more interested in the business and marketing side of an architecture practice? While most envision working on the creative side, the business of architecture is a key aspect to any firm. These management positions cater to individuals who think strategically on big picture company growth... View full entry
It is true that the developers of Europe’s largest regeneration project don’t appear to do ordinary. But they don’t seem to do many black people either...Speak to any property-marketing agency and they will tell you their east-Asian clients are buying a piece of England, which – for them – means blond-haired, blue-eyed Burberry models. — The Guardian
In a particularly taut and enjoyable piece for the Guardian, Oliver Wainwright investigates the questionable marketing tactics behind a starchitect-studded project in England that is catering mainly to East Asian buyers, among several other structures being sold primarily to off-shore clients. Are... View full entry
In this eye-candy survey of Iran's newest architectural projects and prevailing trends, Architectural Digest takes a closer look at how the country's architects and architecture is shifting to not only attract more media attention, but to create a new visual identity:"Right now, the massive trend... View full entry
Nine months after abruptly shutting down and filing for bankruptcy, Architecture for Humanity has begun a campaign in efforts to rebrand itself as a "collectively defined, collaboratively run, and inclusive" non-profit. Launched Tuesday, the AFH Chapter Network is gathering opinions and ideas... View full entry
Comedy troupe Cultivated Wit takes a humorous jab at megaprojects, outlandish crowdsourcing, and how much San Franciscans loathe Burning Man in a cheeky mock campaign that would support the construction of a 300-mile wall around the Bay Area to keep Burners out, forever. And all at a reasonable... View full entry
As far as major cities go, few other places are in possession of so many treasures that are so poorly exhibited as Berlin. It's as though cultural institutions here go out of their way to keep people from visiting. [...]
The city is undeniably home to diverse, valuable and unique museum collections, but they aren't helping the city as much as they should be.
— spiegel.de
In the SPIEGEL article's comment section, reader nsmith compares the museum situation in Berlin with New York and raises a word of caution: "I read this article and I am envious. In New York City, it's almost impossible to get into any of the major Museums on any given... View full entry
Easily the biggest news of last week, and probably of this year, was the unveiling of BIG's design for 2WTC. For a project of such status, on such a highly charged site, representation must be handled with expert care – so to dig a bit deeper into the splashy video introducing 2WTC, we spoke... View full entry
