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Get ready for “Bell”hops and Baja Blasts, Fire Sauce and Sauce Packet floaties, because The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August, meant for 18+ superfans. Complete with exclusive Taco Bell menu items and plenty of surprises, The Bell is sure to be the spicy twist of your summer. So pack your swimsuit, mark your calendars and start the countdown, because The Bell is about to make all of your taco dreams come true. — Taco Bell
for a limited pop-up run this August, Taco Bell will open a hotel in Palm Springs (not to be confused with their permanent wedding chapel in Las Vegas). Photo courtesy of Taco BellThe Taco Bell-themed hotel is just one example of many recent strategies for well-established brands to develop... View full entry
JCDecaux has taken the wraps off a unique piece of out-of-home inventory in London designed by Zaha Hadid Design.
The agency briefed the agency to redefine 'the design language of billboards'. It ditched the conventional shapes and frames that have steered the industry to date. Dubbed 'The Kensington', and located on the road from London to Heathrow, the structure takes the shape of a curved double-ribbon.
— thedrum.com
Zaha Hadid Architects has created a new design for street advertising with JCDecaux Group, a multinational corporation known for its bus-stop advertising systems and billboards. Creating a sculptural advertising approach, the firm's design reinvents the classic billboard into public art. Brands... View full entry
If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the skyline of your community. Yet when some older sign or billboard is threatened, everyone is suddenly up in arms, rushing to its defense. How does something as mundane as outdoor advertising grow to become considered an essential piece of the urban fabric? — Consumerist
“They become landmarks, loved because they have been visible at certain street corners — or from many vantage points across the city — for a long time,” writes Michael J. Auer in the brief. “Such signs are valued for their familiarity, their beauty, their humor, their size, or even their... View full entry
In 2007, [São Paulo] Mayor Gilberto Kassab implemented the Clean City Law, labelling outdoor adverts a form of “visual pollution”. In a single year, the city removed 15,000 billboards and 300,000 oversized storefront signs. [...]
The ubiquity of outdoor advertising means that we have come to take it for granted; accepting both its presence and its purpose as natural features of the urban environment.
— theguardian.com
Previously on Archinect: Rethinking Billboards as homeless shelters, and as land art projects in Art + Architecture: The Los Angeles Nomadic Division Sets Up Camp. View full entry
To promote its Nightstop program, in which volunteers offer homeless people ages 16 to 25 spare beds, homelessness charity Depaul UK launched a poster campaign Thursday that uses the architecture of buildings to help win the hearts and minds of passersby.
Publicis art director Dan Kennard and copywriter Ben Smith told me in an email that the idea for the design came from “that quite true observation that in life, there are two sides to pretty much every story.”
— Slate.com
Somewhere between a supergraphic and a PSA lies the ever-developing territory of outdoor advertising, an area in which Publicis London is making thoughtful, eye-catching displays. View full entry
