For retailers, daylight offered one additional advantage the advertisements did not mention: the implication of moral virtue. Large department stores were described as cesspools of fraud, filth, poor working conditions, child labor, anti-competitiveness, potential press censorship (because of their advertising clout), disease, drunkenness, savagery, prostitution, suicide and darkness. A well-lit interior, it was said, could do much to counter such negative associations. — Places Journal
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