Decimated by manufacturing losses, some smaller cities are turning for help to an unlikely group of people: typeface designers. Can new fonts really breathe life into the postindustrial city? [...]
Type has a lot of effect on the atmosphere of a place, he says, calling it “the voice of the city”: “I think cities that don’t have this very dynamic energy, they don’t feel the need to change their identity.” — theguardian.com
Yet uniqueness is the goal of city branding, which during the past few years has grown into a global industry connected to tourism and the media-sports-and-entertainment complex. Originally a promotional scheme meant to lure new residents, city branding is now a slogan tied to a public relations campaign to make the places where we live into “destinations”. As always with branding, image is everything. — theguardian.com
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