Editor's Picks #443
Last month, as part of Archinect's special February theme, Furniture, Nicholas Korody profiled the work of Brazilian designer Guto Requena, who is interested in "digital interactive technologies" and the concept of "affective sustainability". Later he chatted with Zoe Fisher, founder and... View full entry
In Tokyo, Brand-Name Stores by Brand-Name Architects
Many local architects complain that these high-end follies are not serious architecture, but gimmicky flash. In many cases they are right. But that’s O.K. Form, as any architect will learn, follows function. In this case it’s selling a name and a mystique.
Sam Lubell visited Tokyo for some "architectural shopping", taking in the works of many architecture stars (including Herzog and De Meuron, Toyo Ito, Sanaa and MVRDV), for global luxury brands. Thus the requisite trips to sites in Omotesando and Ginza.If you were looking for "spectacular, game... View full entry
Introducing Open Architecture Collaborative, the rebranded offshoot of Architecture for Humanity affiliates
After Architecture for Humanity closed in 2015, affiliate Chapter Network took its place, appointing Garrett Jacobs as its leader (with whom Archinect had the opportunity to speak with on its podcast). Now, the Chapter Network organization is formally rebranding itself as the Open Architecture... View full entry
Naming names: how do architecture firms choose what to call themselves?
Unlike industries such as automotive, which spend big bucks hiring branding and naming experts, architects often name themselves – sometimes on the fly.
There’s the story about ARO (Architecture Research Office) in New York. The name is generic, but what can you expect from the partners who named themselves on the way to a meeting, said Christian Unverzagt, design director at Detroit-based M1/DTW, a multidisciplinary studio specializing in design.
— Crain's Detroit Business
Architects spend years designing a single project, so it may come as a surprise that they sometimes name themselves in only a few minutes. While some firms have chosen a more clever approach to naming—Design, Bitches and BIG (with web address BIG.dk) spring to mind—many firms seem to choose... View full entry
LA 2024 plays up a sunny disposition in their logo for the Olympic bid
'Every day people follow the sun to our city in pursuit of their dreams,' bid committee chairman Casey Wasserman said in a statement, adding: 'We're inviting the world to follow the sun to California in 2024.'
The Olympic movement takes such things seriously. In the past, millions of dollars have been spent on the design of emblems and the often-ridiculed mascots.
— Los Angeles Times
You can read LA 2024's full press statement about the logo's unveiling here, and watch the promotional video below.More on Archinect:L.A. seeks to accelerate infrastructure projects in advance of potential Olympics2020 Tokyo Olympics panel launches nationwide call for new logo designZaha Hadid... View full entry
Editor's Picks #438
Julia Ingalls penned a review of the "recently redesigned Petersen Museum". Responding to her criticism Seth Terry asked "has the public really been cheated?...I find it telling that the members of the public quoted in the article itself not only like the museum but find that it fills the role... View full entry
Editor's Picks #437
Nicholas Korody penned a double review; of 'The Geological Imagination' and 'The Underdome Guide to Energy Reform'. He finds "The two books also help illuminate some of the difficulties in perceiving climate change, while offering some potentials for movement" and goes on to reference... View full entry
Callison and RTKL merge in hopes to "bring swagger back" to Seattle office, CEO says
On Tuesday, Callison and architecture/engineering firm RTKL announced they have officially joined forces as CallisonRTKL...[CEO Lance] Josal said the merger is good news for both firms and 'especially for the Seattle office.' In talking to the firm's senior leaders, Josal said there has been 'a little bit of frustration on their part' because they felt the firm 'may have lost a bit of swagger locally' and wanted an owner that would invest in the firm...
— Puget Sound Business Journal
Architecture for Humanity begins crowdsourced rebranding campaign
Nine months after abruptly shutting down and filing for bankruptcy, Architecture for Humanity has begun a campaign in efforts to rebrand itself as a "collectively defined, collaboratively run, and inclusive" non-profit. Launched Tuesday, the AFH Chapter Network is gathering opinions and ideas... View full entry
Editor's Picks #407
Nicholas Korody recapped Michael Maltzan’s recent talk at the A+D Architecture and Design Museum in Los Angeles, in which Maltzan explained "the relationship his projects hold to their infrastructural, urban and social contexts". Justine Testado reported in from the WUHO Gallery in Hollywood... View full entry
Editor's Picks #405
For the latest edition of Deans List: Amelia Taylor-Hochberg, Editorial Manager interviewed Monica Ponce de Leon of University of Michigan's Taubman College. Therein, Professor Ponce de Leon admits she hates branding and describes how/why the school has "purposefully taken out of the curriculum... View full entry
Seeking identity through city fonts
Decimated by manufacturing losses, some smaller cities are turning for help to an unlikely group of people: typeface designers. Can new fonts really breathe life into the postindustrial city? [...]
Type has a lot of effect on the atmosphere of a place, he says, calling it “the voice of the city”: “I think cities that don’t have this very dynamic energy, they don’t feel the need to change their identity.”
COBE to design Adidas’ Meet & Eat in Germany
Sports brand giant Adidas recently selected the COBE-led consortium to design the Adidas "Meet & Eat", a new public conference center at the Adidas Group's World of Sports headquarters in Herzogenaurach, Germany...The 11,000 m2 building has an open, clean design that complements and embraces its natural surrounding landscape. Aside the hints of Adidas' insignia through the interior, the "striped" pattern of the roof also seems to subtly nod to the brand's triple-stripe mark.
Rem Koolhaas's G-Star Raw HQ is like 'two brands having unprotected sex'
“We've never been this vulgar,” says the practice's founding partner Rem Koolhaas, sitting in the building's boardroom, flanked either side by neat men in military denim jackets, like officers from some future fashion police. [...] brazenly conflating G-Star's brand values with their own, aligning their manifestos, house styles, ways of working and even presenting a shared aesthetic of raw industrial chic – with concrete and steel fragments of OMA buildings overlaid on to G-Star models.
The Architectural History of Pepsi-Cola, Part 1: The 'Mad Men' Years
When the Pepsi Headquarters was built in 1960, the 13-story building at the corner of Park Avenue and 59th Street exemplified the International Style in America. Moreover, it pushed the limits of what was technically possible; its nine-feet-high by thirteen-feet-long glass panes were the largest that could be created and only a half-inch thick. To avoid using heavy mullions or frames the glass was cushioned by neoprene glazing strips, allowing an almost completely flush exterior surface.