Sports brand giant Adidas recently selected the COBE-led consortium to design the Adidas "Meet & Eat", a new public conference center at the Adidas Group's World of Sports headquarters in Herzogenaurach, Germany...The 11,000 m2 building has an open, clean design that complements and embraces its natural surrounding landscape. Aside the hints of Adidas' insignia through the interior, the "striped" pattern of the roof also seems to subtly nod to the brand's triple-stripe mark. — bustler.net
“We've never been this vulgar,” says the practice's founding partner Rem Koolhaas, sitting in the building's boardroom, flanked either side by neat men in military denim jackets, like officers from some future fashion police. [...] brazenly conflating G-Star's brand values with their own, aligning their manifestos, house styles, ways of working and even presenting a shared aesthetic of raw industrial chic – with concrete and steel fragments of OMA buildings overlaid on to G-Star models. — theguardian.com
When the Pepsi Headquarters was built in 1960, the 13-story building at the corner of Park Avenue and 59th Street exemplified the International Style in America. Moreover, it pushed the limits of what was technically possible; its nine-feet-high by thirteen-feet-long glass panes were the largest that could be created and only a half-inch thick. To avoid using heavy mullions or frames the glass was cushioned by neoprene glazing strips, allowing an almost completely flush exterior surface. — blogs.smithsonianmag.com
Creators of an online petition opposed to the change say the new logo "loses the prestige and elegance of the current seal." They want the 10-campus system to use the traditional circular medallion that shows an open book, the motto “Let There Be Light” and the 1868 date of UC’s founding. Or find a dignified alternative. The petition had more than 39,000 supporters so far. — latimesblogs.latimes.com
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