Many local architects complain that these high-end follies are not serious architecture, but gimmicky flash. In many cases they are right. But that’s O.K. Form, as any architect will learn, follows function. In this case it’s selling a name and a mystique. — NYT
Unlike industries such as automotive, which spend big bucks hiring branding and naming experts, architects often name themselves – sometimes on the fly.
There’s the story about ARO (Architecture Research Office) in New York. The name is generic, but what can you expect from the partners who named themselves on the way to a meeting, said Christian Unverzagt, design director at Detroit-based M1/DTW, a multidisciplinary studio specializing in design. — Crain's Detroit Business
'Every day people follow the sun to our city in pursuit of their dreams,' bid committee chairman Casey Wasserman said in a statement, adding: 'We're inviting the world to follow the sun to California in 2024.'
The Olympic movement takes such things seriously. In the past, millions of dollars have been spent on the design of emblems and the often-ridiculed mascots. — Los Angeles Times
On Tuesday, Callison and architecture/engineering firm RTKL announced they have officially joined forces as CallisonRTKL...[CEO Lance] Josal said the merger is good news for both firms and 'especially for the Seattle office.' In talking to the firm's senior leaders, Josal said there has been 'a little bit of frustration on their part' because they felt the firm 'may have lost a bit of swagger locally' and wanted an owner that would invest in the firm... — Puget Sound Business Journal
Decimated by manufacturing losses, some smaller cities are turning for help to an unlikely group of people: typeface designers. Can new fonts really breathe life into the postindustrial city? [...]
Type has a lot of effect on the atmosphere of a place, he says, calling it “the voice of the city”: “I think cities that don’t have this very dynamic energy, they don’t feel the need to change their identity.” — theguardian.com
Sports brand giant Adidas recently selected the COBE-led consortium to design the Adidas "Meet & Eat", a new public conference center at the Adidas Group's World of Sports headquarters in Herzogenaurach, Germany...The 11,000 m2 building has an open, clean design that complements and embraces its natural surrounding landscape. Aside the hints of Adidas' insignia through the interior, the "striped" pattern of the roof also seems to subtly nod to the brand's triple-stripe mark. — bustler.net
“We've never been this vulgar,” says the practice's founding partner Rem Koolhaas, sitting in the building's boardroom, flanked either side by neat men in military denim jackets, like officers from some future fashion police. [...] brazenly conflating G-Star's brand values with their own, aligning their manifestos, house styles, ways of working and even presenting a shared aesthetic of raw industrial chic – with concrete and steel fragments of OMA buildings overlaid on to G-Star models. — theguardian.com
When the Pepsi Headquarters was built in 1960, the 13-story building at the corner of Park Avenue and 59th Street exemplified the International Style in America. Moreover, it pushed the limits of what was technically possible; its nine-feet-high by thirteen-feet-long glass panes were the largest that could be created and only a half-inch thick. To avoid using heavy mullions or frames the glass was cushioned by neoprene glazing strips, allowing an almost completely flush exterior surface. — blogs.smithsonianmag.com
Creators of an online petition opposed to the change say the new logo "loses the prestige and elegance of the current seal." They want the 10-campus system to use the traditional circular medallion that shows an open book, the motto “Let There Be Light” and the 1868 date of UC’s founding. Or find a dignified alternative. The petition had more than 39,000 supporters so far. — latimesblogs.latimes.com
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