A cash shortage in Rome could see the city’s fascist-era Square Colosseum sold to the fashion house Fendi, despite calls in the Italian capital to keep the building in state hands.
More than 70 years after the Palazzo della Civiltà del Lavoro was built under the orders of Benito Mussolini it could soon be reinvented as a home for luxury goods. — theguardian.com
The trend of Italian fashion firms co-developing luxury condominiums continues, with Fendi on July 28 becoming the latest brand to announce its first foray into a branded real estate project — partnering with the Château Group to develop Fendi Château Residences, a new and exclusive 12-story waterfront condominium building located in Miami, Florida two blocks south of The Bal Harbour Shops. — blouinartinfo.com
Luxury fashion will meet Roman architecture as Italian fashion house Fendi has pledged €2.1 million to restore five of Rome’s beloved fountains, including the iconic Trevi Fountain.
Fendi, founded in Rome in the 1920s, is now part of French luxury giant LVMH. The fashion house opted to invest in restoring one of Rome’s architectural treasures due to a self-described “deep bond with the Eternal City.” — DesignBuild Source
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