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    The 2010 Imperative

    Quilian Riano
    Dec 21, '06 12:19 PM EST
    Architecture 2030 (who I freelance for) is launching The 2010 Imperative, a brand new challenge and strategy to transform design education. Along with the imperative, they are also organizing a fully interactive Teach-In webcast, on February 20th, featuring: Dr. James Hansen from NASA, Susan Szenasy from Metropolis Magazine, Chris Luebkeman from Arup, and Edward Mazria from 2030. I encourage all interested fellow bloggers and archinecters to tune in and if your school or workplace is interested to maybe organize a showing. The following is the full press release from Architecture 2030:

    The 2010 Imperative: Global Emergency Teach-in

    With so much attention given to transportation, many people are surprised to learn that buildings are the single largest contributor to global warming. In the US, buildings are responsible for almost half (48%) of all greenhouse gas (GHG) emissions annually; globally the percentage is even greater. To address the Building Sector's role in climate change, Architecture 2030, in partnership with AmericaSpeaks, is hosting a Global Emergency Teach-in (for more information go to

    The Teach-in, entitled The 2010 Imperative, will be web-cast live from New York on February 20, 2007 from noon to 3 p.m. EST. Hundreds of thousands of students, faculty, deans and practicing professionals in the architecture, planning, and design communities in North and South America and around the world will be logging on to discover how they inadvertently fuel global warming through design, and what they can do to change this. In addition to addressing climate change, participants will also learn about 'The 2030 Challenge' and 'The 2010 Imperative'.

    In response to the climate-change crisis, Architecture 2030 issued The 2030 Challenge in January of 2006. The Challenge calls for all new buildings and major renovations to immediately reduce their energy consumption by 50%, and all new buildings to be 'carbon neutral' by 2030. As The 2030 Challenge spreads across the country and around the globe, it will be the professionals and young designers who will be asked to implement it. Yet today, climate-change science, mitigation and adaptation strategies are virtually absent in many professional offices, as well as US and international professional design schools.

    To address this situation, a rapid transformation of the entire design and design education community must begin immediately. The 2010 Imperative, a challenge and strategy for transforming design education, will be issued to all schools during the Teach-in, and participants will be asked to adopt, support, and implement its targets.

    During the Teach-in, participants will be able to interact with leaders at the forefront of design and climate change. Panelists include Susan Szenasy, editor in Chief of Metropolis Magazine; Dr. James Hansen, Director of NASA's Goddard Institute for Space Studies; Edward Mazria, AIA, Founder of Architecture 2030; and Dr. Chris Luebkeman, Director of Arup's Global Foresight and Innovation Initiative. The event will feature presentations by the panelists and an extensive question and answer session, where participants around the world can query the expert panelists in real time. There will also be an action-oriented discussion on implementing The 2030 Challenge and The 2010 Imperative. This highly interactive approach will allow participants to learn from and educate the panelists and each other. The Teach-in will take place in New York City before a live audience, translated into Spanish and Portuguese and simultaneously web-cast.

    The Global Emergency Teach-in, which is free, is sponsored by The American Institute of Architects (AIA), U.S. Green Building Council (USGBC), New York Academy of Sciences, Rockefeller Brothers Fund, AIA Large Firm Roundtable, and the American Society of Heating, Refrigeration and Air-conditioning Engineers (ASHRAE). Supporters include Metropolis magazine, AIA Committee on the Environment, Campus Climate Challenge, Association of Collegiate Schools of Architecture, American Institute of Architecture Students, the Jonathan Rose Companies, and the Society of Building Science Educators among others. The Teach-in will focus on professionals and schools of architecture, planning, engineering, landscape architecture, interior design, industrial design and other design disciplines, but is open to all. To register for and/or participate in the web-cast, please visit



    • treekiller

      thanks for the heads up- I'm spreading the love around my office with a mass mailing. Ed Mazria is doing great work!

      Dec 21, 06 12:44 pm  · 

      Nice. I just forwarded it to the relevant faculty at UC.

      Dec 21, 06 12:47 pm  · 

      indeed. i've begun spinning the wheels of bureaucracy at my firm as well...ideally they'll let a mass mail go out (more challenging to get approved than one would hope) and allow us to charge our time to 'training' rather than having to watch it off the clock...

      Dec 21, 06 1:31 pm  · 

      i think you should mention this in a thread... i'm not sure how many peeps read the school blogs

      Dec 21, 06 2:01 pm  · 

      I visited new zealand in 2002, and they also had a 2010 initative: that being by 2010, there would be no new wastes produced by that nation. basically it was an initiative to adopt and utilize a cradle to cradle approach throughout their nation. perhaps something to look into if you are interested. im not sure how well this initiative is going, or whether it was still a feasible goal... but surely it gives hope and precedence!

      Dec 21, 06 4:34 pm  · 

      I'll see you virtually Feb. 20 - thanks for the heads up.

      Dec 21, 06 9:42 pm  · 

      Thanks for that post! I'm using hippies to warm my house this winter. ;) Alright! Who brought the patchouli??!

      Dec 21, 06 9:59 pm  · 

      Hey Thanks +q.

      I suggested this for my company so we'll see how this goes. Hopefully it will go out to all the other branches.

      Dec 22, 06 12:44 pm  · 

      yeah thanks q, my office seems up for it.

      Dec 23, 06 12:22 pm  · 

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