In collaboration with vacation rental site Airbnb—no strangers to zany marketing campaigns—an Ikea locale in the Sydney suburb of Tempe, Australia is opening up three of its showrooms to overnight guests for the price of just about $10. [...]
The flatpack furnishing giant also promises a "remarkable wake up call," which hopefully includes some lingonberry jam toast delivered straight to guests' MALMs. — curbed.com
Ikea, the home furnishings store of choice for college dorms and bachelor pads around the world, is creating a new museum that is expected to open in the fall of 2015. The company will turn its first store in Älmhult, Sweden into a museum that will provide visitors with a survey of its history. — latimes.com
Ikea is to sell solar panels at its British stores for the first time in an attempt to tap growth in the heavily subsidised green energy market.
The world's biggest furniture retailer, best known for cheap basics such as its Billy bookcases and Ektorp sofas, plans to offer solar panel packages at all of its 17 British stores within the next 10 months. — theguardian.com
As noticed on page 30 of their 2014 catalog, IKEA references parking day in this a fun new video. Park(ing) Day, for those that don't know, is an annual parklet concept, turning parking spaces into gathering places on a more permanent basis. Park(ing) Day 2013 will happen on Sept. 20 worldwide.
In addition to last year’s unveil of an augmented reality-capable catalog, Ikea now boasts a new app feature that can turn that little book into a virtual piece of furniture. The new AR can now help shoppers envision what the furniture might look like in their apartment by adding the illusion of the product on top of the live view through a smartphone camera. — digitaltrends.com
The prototype of the shelter is now being tested in a refugee camp in Ethiopia. The refugee families who would be making the shelter their homes will have a direct say in how the product is developed, putting their experience at the heart of this collaborative process. — ikeafoundation.org
"It's a clever way to save money," Anneli Sjogren, head of photography at IKEA, said during a recent interview at the company's sprawling photo studio in this sleepy southern town. "We don't have to throw away kitchens in the Dumpster after the photo shoot."
Instead, sets for entire rooms—spanning kitchens to bathrooms to porches—can be mocked up and created on a computer screen without the help of a single camera. — online.wsj.com
Ikea has opened a pop-up lounge at Paris's Roissy-Charles de Gaulle airport for passengers to relax in between flights during the busy summer travel season.
The lounge, situated in the airport's terminal 3, is open from July 13 to August 5, and includes various spaces laid out like bedrooms, a living room and a play area for children.
Covering a total of 220 square meters, the Ikea space is open to all passengers. — nydailynews.com
The people who run the Swedish home-furnishings behemoth are launching a bold push into the business of designing, building and operating entire urban neighbourhoods. Where once they placed a couch in a living room, the Swedes now want to place you and 6,000 neighbours into a neglected corner of your city, design an entire urban world around you, and Ikea-ize your lives. Their bold, high-concept notion of an urban ’hood could be an important solution to the housing-supply shortages... — theglobeandmail.com
Swedish furniture company IKEA, has collaborated with Oregon architectural firm Ideabox, to launch its first line of prefabricated houses in the U.S., named the “Aktiv.” The IKEA-themed dwelling is a one-bedroom home centered around space-saving furniture and products. The hip and modern house was outfitted taking into consideration the demands from Pacific-Northwest homeowners, and is designed to be eco-friendly. — psfk.com
IKEA has proposed to build a complete neighborhood in East London. The Swedish furniture giant tries to implement its ideas and concepts in new fields of knowledge and urbanism. After its injection of each single family’s interior with cheap design furniture and the introduction of the IKEA standard house by daughter company BoKlok, it seems to be time for a complete IKEA neighborhood... — popupcity.net
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