Creators of an online petition opposed to the change say the new logo "loses the prestige and elegance of the current seal." They want the 10-campus system to use the traditional circular medallion that shows an open book, the motto “Let There Be Light” and the 1868 date of UC’s founding. Or find a dignified alternative. The petition had more than 39,000 supporters so far. — latimesblogs.latimes.com
UC's brand guidelines can be found here.