Creators of an online petition opposed to the change say the new logo "loses the prestige and elegance of the current seal." They want the 10-campus system to use the traditional circular medallion that shows an open book, the motto “Let There Be Light” and the 1868 date of UC’s founding. Or find a dignified alternative. The petition had more than 39,000 supporters so far. — latimesblogs.latimes.com
UC's brand guidelines can be found here. View full entry »
When I finished my studies, I decided I wanted to go into urban planning and I moved to LA. It seems funny, but I really played down the fact that I’d won this competition. I was afraid it would make me look like a graphics guy, rather than an urban designer. I didn’t even mention it on my résumé. Also, the symbol itself languished for a while. I remember seeing it once on a bank statement, but then it disappeared. — ft.com
The Financial Times has an interesting story about Gary Anderson, an engineer/architect/urban planner that designed the famous recycling logo in a competition in 1971. View full entry »
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