Overstocked with a large supply of men’s spring and winter coats, a clothier in Copenhagen, Denmark, adopted a unique sales scheme. He erected a scaffolding around his store building and completely covered it from roof to sidewalk with more than a thousand overcoats. The novel display attracted prospective customers in such droves that police were summoned. Although the police ordered the proprietor to remove the display, he succeeded in selling all the overcoats. — Popular Science, July 1936
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Paul, i would like to know more about the research/accident by which you came across this news clipping? or is this one of the first 2012 memes and i have just missed it?
This has been floating around some image bookmarking sites and tumblr blogs, but there's no indication of the source anywhere to be found. I'm also very curious to hear a little more context about this.
It reminded me of the facade on this bike shop in Germany:
Popular Science, July 1936
http://blog.modernmechanix.com/issue/?magname=PopularScience&magdate=7-1936
Thanks Archimus!
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