LEGO and Google Chrome linked up to create "Build with Chrome", a social online building website that lets users build anything anywhere with an infinite number of Lego blocks -- virtual Lego blocks.
First developed as an experiment by a LEGO-loving team in Australia, Build with Chrome was based on the idea of bringing the classic plastic toy bricks to the digital realm. The website uses 3D graphic technology called WebGL that lets the virtual Lego bricks work like the real ones.
Once you're on the website, you can pick your plot anywhere or explore the "world of Build", which has a Google Maps interface. You can also start building your own project right away and publish or share it with friends.
If you already have a Google+ account, the Build Academy lets you master your LEGO building skills online through tutorials guided by characters from the upcoming LEGO film and completing tasks. The tasks grow more elaborate as you learn more tricks.
Even if it's not the same experience, virtual LEGO building seems to take just as long as it does with real LEGOs as you rummage through the virtual toolbox, but it can actually be quite fun as you get used to the controls.
Build with Chrome has its marketing perks, too. It helps promote the Feb. 7 release of "The LEGO Movie" while also tempting more people to sign up for Google+ accounts and test out the Chrome browser. And of course, the website makes playing with LEGOs more accessible. In other words, another wonderful Internet distraction.
You can try it out for yourself here.