The [Marina Abramovic Institute] was launched last year, and designed by none other than OMA, under the direction of partners Shohei Shigematsu and Rem Koolhaas. The architects are poised to explore programming for the center and produce mock-ups--depending on Kickstarter results. The funding Abramovic is after is to cover this "first phase" work on the project. — Co.Design
Performance artist Marina Abramovic is the latest established artist seeking funding for large-scale projects using Kickstarter, the democratic fundraising platform. The Marina Abramovic Institute, to be located in Hudson, New York, will use the funds from Kickstarter backers for its first-phase of development and programming. Abramovic's "long durational works," such as her 2010 residency at MoMA, are in line with her rationale for using Kickstarter:
"By inviting the broader public to contribute to our early development, Kickstarter helps to affirm and build the engaged community necessary for sustaining MAI into the future. With your contribution, you become a founder of the institute not only financially, but also conceptually, by partaking in the very experiences we hope to create."
And from the Kickstarter FAQ, in response to "Why did Marina choose to work with OMA?"
"MAI is a new type of multidisciplinary center that requires an innovative design to fulfill its function. Abramovic deeply respects Rem Koolhaas’ approach to architecture and, based on his previous works, she knew OMA would be able to translate this unique project into a physical space."