Unlike industries such as automotive, which spend big bucks hiring branding and naming experts, architects often name themselves – sometimes on the fly.
There’s the story about ARO (Architecture Research Office) in New York. The name is generic, but what can you expect from the partners who named themselves on the way to a meeting, said Christian Unverzagt, design director at Detroit-based M1/DTW, a multidisciplinary studio specializing in design. — Crain's Detroit Business
Many top designers whom the general public may believe to be architects are, in technical terms, not allowed to use the terminology. And this isn’t raising ire just in America. A British architecture publication was instructed last year to stop calling Renzo Piano and Daniel Libeskind architects since they aren't officially registered as such in that country. — fastcodesign.com
Last week's LA Times article, "Architect of Hollywood Hills mansion damaged in fire, is charged in firefighter's death," stirred discussion, particularly among architects, as the individual who designed the home was not a licensed architect. Aside from requesting that the LA Times retract the word "architect" from the article, the [AIA|LA], in conjunction with [AIACC] Executive Vice President, Paul Welch, Hon. AIA, have released the following statement... — AIA|LA
Ryan also described a property as being designed by 'award-winning architect Noel Jessop'. A search of the New Zealand architect's register reveals that Jessop is not an architect, but that he has a certificate in drafting.
Ryan rejected the claim his conduct was misleading, saying members of the public use the words 'architecture', architecturally' and 'architect' interchangeably. — nzherald.co.nz
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