The first-ever, integrated mixed-use destination in Russia designed by the Jerde Partnership, a U.S. architecture firm renowned for creating experiential destinations, is under construction in central Moscow. Kuntsevo Plaza – a vibrant new live, work, shopping and entertainment village occupying a full city block – will deliver a modern community gathering place rooted in art, nature, and urbanity. Providing a stage for lifestyle, the pedestrian-oriented center is made up of geometric buildings that vary in size and shape, and topped with terraces and undulating glass features, to create a new landmark for the city.
The project provides a vital connection to the nearby transit line through the grand exterior plaza, multiple entryways and various street connections. Intentionally designed to allow the community to naturally flow through it, the development will seamlessly connect commuters and visitors arriving from the nearby subway to the neighborhoods and urban areas surrounding the development.
A district historically favored by artists and writers, Kuntsevo is a neighborhood with an eclectic mix of universities, offices, medical facilities and residences, in a setting admired for its natural beauty and rich history. The bold colors and dynamic forms of Kuntsevo Plaza take queues from the Russian Avant-garde art movement. At nearly 250,000 sqm, two high-rise apartment towers with lush rooftop park terraces, and a Class-A office building are integrated with light-filled retail, entertainment and cultural spaces set within extensive public plazas. Designed to appeal to the unique mix of locals, professionals, and visitors that populate the area—a trademark of Jerde Places—Kuntsevo Plaza is being developed by Turkey-based ENKA TC. Additional specialty design consultants include: Selbert Perkins Design for graphics/signage; ARUP for lighting; and LRM for landscape.
“We designed Kuntsevo Plaza with the intention of bringing a renewed energy to Moscow—a city already rich in culture and history—and a goal to breathe new life into it,” says David Rogers FAIA, Jerde design director. “There hasn’t been a development of this scale, program mix, or contemporary design style before in Russia.”
Kuntsevo Plaza recently was awarded the Future Retail Project Award at the Cityscape Conference for Emerging Markets held in Dubai. The first phase of the project is scheduled to open to the public in April 2014.