Macy’s has added a new feature to its iPhone app that provides indoor turn-by-turn directions for its massive flagship location in New York City’s Herald Square, courtesy of Meridian, the software startup behind an indoor GPS platform. — mashable.com
Is indoor GPS navigation the new wayfinding?
Since launching last year, Meridian has worked with a handful of prominent institutions to build indoor mapping systems from the ground up, including the American Museum of Natural History in New York and the Venetian hotel and casino in Las Vegas. The service uses a unique combination of GPS and WiFi data to pinpoint the precise location of the smartphone user indoors. By opening up its SDK to developers, Meridian should see plenty more locations incorporate this technology.