eMotion researches the museum-going experience experimentally.
At the heart of the project is the investigation of the psychogeographical
effect of the museum on the museum visitor. — NYT
Over the weekend, Dorothy Spears reported on the work of the German Martin Tröndle, whose research into the experience of the museum-goer, has had some surprising results. Using a combination of GPS tracking and sensors which gathered various physiological reactions, the eMotion project came to the conclusion "How much museum goers know about art makes little difference in how they engage with exhibits". Tröndle also learned that "solitary visitors typically spent more time looking at art and that they experienced more emotions". One wonders how this sort of research, pairing sensory data to spatial layout and other factors, could be applied in architecture/design, in terms of refining/testing or iterating building plans, rooms layout etc...