With revenue from cinema and streaming falling in recent years, income from Disney’s “experience” division is soaring, and property development is the next logical step. Disney tried it before in Florida, first with utopian plans for Epcot (the Experimental Prototype Community of Tomorrow), followed by the quaint town of Celebration, but Storyliving takes the branded living experience to the next level. — Oliver Wainwright, The Guardian
Writing for The Guardian, critic Oliver Wainwright reflects on plans for a major Disney-themed development at Rancho Mirage in the California desert.
As we reported initially in 2022 and in a follow-up last year, the 2,000-home Storyliving by Disney scheme will include a midcentury-influenced member's clubhouse named for the fictional Parr family from the company’s “The Incredibles” franchise, where users can engage with Disney-themed art lessons and experience dinners inspired by Disney stories.
In his latest article, Wainwright views the development through the lens of the Architecture of Stage Realities exhibition taking place at Arc en Reve in Bordeaux. The exhibition "paints a portrait of Walt Disney as a natural-born developer, a cartoonist who understood not only how to lure people into his magical worlds but how to keep them coming back," Wainwright notes, taking readers on a journey through Disney's various architecture and urbanism projects over 70 years.
You can learn more about the corporation's plans for the Cotino project at Rancho Mirage by following our ongoing coverage of the project here.
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