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Herman Miller is heading into the new year with a changed branding identity inspired by its namesake founder’s 1960s-era experimentations with the Helvetica typeface, delivered by the Brooklyn-based design agency Order. The move comes a year after Herman Miller’s 100th anniversary was... View full entry
Pentagram has released materials showcasing their new visual identity project undertaken for their clients at the Memphis Art Museum (formerly the Memphis Brooks Museum of Art) ahead of the completion of its Herzog & de Meuron-led expansion in 2025. The lettering and logo included in the kit... View full entry
The Harvard Graduate School of Design (GSD) this week announced a new visual identity created in order to help galvanize its institutional and pedagogical aims, claiming it needed an "updated language of forms to communicate the school’s mission and values." The rebranding effort comes in... View full entry
This post is brought to you by Tulane School of Architecture Creating a strong and impactful visual identity for brands and companies is essential. This follows suit for institutions and academic departments. Tulane School of Architecture recently announced its partnership with renowned design... View full entry
A strong visual identity is essential to propelling a company's product, service, and overall brand. However, when it comes to logo designs in architecture, for example, the design's overall look on top of its size, type, and color choice can spark polarizing responses from the community. While... View full entry
The Wikimedia Foundation has partnered with Snøhetta to create a new visual identity. The collaboration will examine how strategic branding and digital design can influence engagement and promote cross-cultural knowledge sharing. Snøhetta & Wikimedia Foundation Branding Partnership “Snøhetta... View full entry
Is a city a brand? Recently in Helsenki a new marketing campaign has launched positioning the Finnish capital a "City as Service" or CaaS. According to this new "digital lifestyle subscription service" the aim for the initiative is to attract highly skilled tech professionals to the city. ... View full entry
“The new name, Revery Architecture, reflects the firm’s enduring vision to strive for exceptional design, whilst paying homage to Bing who instilled in us all the courage to dream big.” — Revery Architecture
Following the sudden passing of founder Bing Thom last year, the esteemed Canadian architect's namesake firm has been going through some big changes. On December 18, the firm officially rebranded themselves as Revery Architecture. The firm wrote in a statement: “The studio has gone through many... View full entry
This post is brought to you by 3A Composites USA Every company wants to establish a brand on a local, regional, national or even international level. A company strives for an image that is recognizable by potential customers no matter where they are in the world. In fact, the first face-to-face... View full entry
Many local architects complain that these high-end follies are not serious architecture, but gimmicky flash. In many cases they are right. But that’s O.K. Form, as any architect will learn, follows function. In this case it’s selling a name and a mystique. — NYT
Sam Lubell visited Tokyo for some "architectural shopping", taking in the works of many architecture stars (including Herzog and De Meuron, Toyo Ito, Sanaa and MVRDV), for global luxury brands. Thus the requisite trips to sites in Omotesando and Ginza.If you were looking for "spectacular, game... View full entry
After Architecture for Humanity closed in 2015, affiliate Chapter Network took its place, appointing Garrett Jacobs as its leader (with whom Archinect had the opportunity to speak with on its podcast). Now, the Chapter Network organization is formally rebranding itself as the Open Architecture... View full entry
Unlike industries such as automotive, which spend big bucks hiring branding and naming experts, architects often name themselves – sometimes on the fly.
There’s the story about ARO (Architecture Research Office) in New York. The name is generic, but what can you expect from the partners who named themselves on the way to a meeting, said Christian Unverzagt, design director at Detroit-based M1/DTW, a multidisciplinary studio specializing in design.
— Crain's Detroit Business
Architects spend years designing a single project, so it may come as a surprise that they sometimes name themselves in only a few minutes. While some firms have chosen a more clever approach to naming—Design, Bitches and BIG (with web address BIG.dk) spring to mind—many firms seem to choose... View full entry
'Every day people follow the sun to our city in pursuit of their dreams,' bid committee chairman Casey Wasserman said in a statement, adding: 'We're inviting the world to follow the sun to California in 2024.'
The Olympic movement takes such things seriously. In the past, millions of dollars have been spent on the design of emblems and the often-ridiculed mascots.
— Los Angeles Times
You can read LA 2024's full press statement about the logo's unveiling here, and watch the promotional video below.More on Archinect:L.A. seeks to accelerate infrastructure projects in advance of potential Olympics2020 Tokyo Olympics panel launches nationwide call for new logo designZaha Hadid... View full entry
Nicholas Korody penned a double review; of 'The Geological Imagination' and 'The Underdome Guide to Energy Reform'. He finds "The two books also help illuminate some of the difficulties in perceiving climate change, while offering some potentials for movement" and goes on to reference... View full entry
On Tuesday, Callison and architecture/engineering firm RTKL announced they have officially joined forces as CallisonRTKL...[CEO Lance] Josal said the merger is good news for both firms and 'especially for the Seattle office.' In talking to the firm's senior leaders, Josal said there has been 'a little bit of frustration on their part' because they felt the firm 'may have lost a bit of swagger locally' and wanted an owner that would invest in the firm... — Puget Sound Business Journal
Previously on Archinect:ARCADIS to buy Callison View full entry
