Herman Miller is heading into the new year with a changed branding identity inspired by its namesake founder’s 1960s-era experimentations with the Helvetica typeface, delivered by the Brooklyn-based design agency Order. The move comes a year after Herman Miller’s 100th anniversary was... View full entry

Pentagram has released materials showcasing their new visual identity project undertaken for their clients at the Memphis Art Museum (formerly the Memphis Brooks Museum of Art) ahead of the completion of its Herzog & de Meuron-led expansion in 2025. The lettering and logo included in the kit... View full entry

The Harvard Graduate School of Design (GSD) this week announced a new visual identity created in order to help galvanize its institutional and pedagogical aims, claiming it needed an "updated language of forms to communicate the school’s mission and values." The rebranding effort comes in... View full entry

A strong visual identity is essential to propelling a company's product, service, and overall brand. However, when it comes to logo designs in architecture, for example, the design's overall look on top of its size, type, and color choice can spark polarizing responses from the community. While... View full entry