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Pentagram has released materials showcasing their new visual identity project undertaken for their clients at the Memphis Art Museum (formerly the Memphis Brooks Museum of Art) ahead of the completion of its Herzog & de Meuron-led expansion in 2025. The lettering and logo included in the kit... View full entry
The Harvard Graduate School of Design (GSD) this week announced a new visual identity created in order to help galvanize its institutional and pedagogical aims, claiming it needed an "updated language of forms to communicate the school’s mission and values." The rebranding effort comes in... View full entry
This post is brought to you by Tulane School of Architecture Creating a strong and impactful visual identity for brands and companies is essential. This follows suit for institutions and academic departments. Tulane School of Architecture recently announced its partnership with renowned design... View full entry
Although the original Foster + Partners renderings for the new Chicago Apple Store did not include a logo on its gray, rectilinear convex carbon-fiber roof, construction workers briefly unrolled the trademark white Apple across what now can only be viewed as a giant MacBook (no word yet on whether... View full entry
Tokyo 2020 Olympics organizers on Monday chose logo A — a stark indigo-and-white checkered circle — as the games’ replacement emblem after the original design was scrapped last year amid claims of plagiarism.
The Tokyo 2020 Logo Selection Committee chose the logo from a shortlist of four following a competition open to any resident of Japan aged over 18. Almost 15,000 entries were submitted.
The winning logo was designed by Asao Tokolo, a 46-year-old artist [...].
— japantimes.co.jp
"The design comprises 45 interconnecting pieces forming a checkered pattern known as ichimatsu moyou. Use of the color indigo is intended “to express a refined elegance and sophistication that exemplifies Japan.”"Previously: 2020 Tokyo Olympics panel launches nationwide call for new logo... View full entry
'Every day people follow the sun to our city in pursuit of their dreams,' bid committee chairman Casey Wasserman said in a statement, adding: 'We're inviting the world to follow the sun to California in 2024.'
The Olympic movement takes such things seriously. In the past, millions of dollars have been spent on the design of emblems and the often-ridiculed mascots.
— Los Angeles Times
You can read LA 2024's full press statement about the logo's unveiling here, and watch the promotional video below.More on Archinect:L.A. seeks to accelerate infrastructure projects in advance of potential Olympics2020 Tokyo Olympics panel launches nationwide call for new logo designZaha Hadid... View full entry
'We’re expecting at least 10,000 applications this time,' said Ryohei Miyata, head of the selection committee.
Only 104 applications were accepted for the previous competition.
Applicants this time only have to be 18 or older and a resident of Japan. The committee will accept an entry by a group if the leader of the group meets the age and resident criteria, meaning that people younger than 18 can still take part.
— The Japan Times
After the Tokyo Olympics organizing committee ran into accusations of plagiarism with their first logo for the Games, the committee is at it again with a second call for submissions. But this time around, they're inviting virtually all residents of Japan to submit their ideas for a new logo... View full entry
Creators of an online petition opposed to the change say the new logo "loses the prestige and elegance of the current seal." They want the 10-campus system to use the traditional circular medallion that shows an open book, the motto “Let There Be Light” and the 1868 date of UC’s founding. Or find a dignified alternative. The petition had more than 39,000 supporters so far. — latimesblogs.latimes.com
UC's brand guidelines can be found here. View full entry
When I finished my studies, I decided I wanted to go into urban planning and I moved to LA. It seems funny, but I really played down the fact that I’d won this competition. I was afraid it would make me look like a graphics guy, rather than an urban designer. I didn’t even mention it on my résumé. Also, the symbol itself languished for a while. I remember seeing it once on a bank statement, but then it disappeared. — ft.com
The Financial Times has an interesting story about Gary Anderson, an engineer/architect/urban planner that designed the famous recycling logo in a competition in 1971. View full entry
