'Every day people follow the sun to our city in pursuit of their dreams,' bid committee chairman Casey Wasserman said in a statement, adding: 'We're inviting the world to follow the sun to California in 2024.'
The Olympic movement takes such things seriously. In the past, millions of dollars have been spent on the design of emblems and the often-ridiculed mascots.
— Los Angeles Times
You can read LA 2024's full press statement about the logo's unveiling here, and watch the promotional video below.
More on Archinect:
L.A. seeks to accelerate infrastructure projects in advance of potential Olympics
2020 Tokyo Olympics panel launches nationwide call for new logo design
Zaha Hadid issues disappointed statement on Tokyo Olympic Stadium decision
Will Rio's Olympic venues be ready in time for the 2016 Games?
3 Comments
It's pretty, but my first thought is mermaid-butterfly-tampon ad.
Let me go read the article now and see if my first impression changes.
Nope.
On the topic of logos past:
and if you want to look closer:
http://content.sportslogos.net/news/2015/07/Summer-Olympic-Logos-1896-2020.png
Block this user
Are you sure you want to block this user and hide all related comments throughout the site?
Archinect
This is your first comment on Archinect. Your comment will be visible once approved.