On Tuesday, Callison and architecture/engineering firm RTKL announced they have officially joined forces as CallisonRTKL...[CEO Lance] Josal said the merger is good news for both firms and 'especially for the Seattle office.' In talking to the firm's senior leaders, Josal said there has been 'a little bit of frustration on their part' because they felt the firm 'may have lost a bit of swagger locally' and wanted an owner that would invest in the firm... — Puget Sound Business Journal
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Should have rebranded as Swag-itecture
It's all about the booty.
swag n.
1650s, "a lurching or swaying," from swag (v.). Meaning "ornamental festoon" (1794) is said to be probably a separate development from the verb (but see swage). Swag lamp attested from 1966.
Colloquial sense of "promotional material" (from recording companies, etc.) was in use by 2001; swag was English criminal's slang for "quantity of stolen property, loot" from c. 1839. This might be related to earlier senses of "round bag" (c. 1300) and "big, blustering fellow" (1580s), which may represent separate borrowings from the Scandinavian source. "The primary meaning was 'a bulging bag'"
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