The New Museum will be opening an incubator for art, technology, and design next summer in the institution's adjacent building at 231 Bowery in New York. SO-IL architects in collaboration with Gensler will design the new 11,000 sq.foot facility, which will be located inside a 19th-century structure that formerly belonged to artists like James Rosenquist and Tom Wesselmann.
Developed by Lisa Phillips, Toby Devan Lewis Director of the New Museum and Deputy Developer Karen Wong, the incubator will serve as a collaborative platform of shared educational and professional workspace for more than 60 start-up companies and creative entrepreneurs. The project is the latest addition to program series that aims to challenge the boundaries and relevance of museum practice in the 21st century.
Prospective members will go through a rigorous application process before being selected by the incubator's Director and staff committee. Incubator members will then pay a monthly fee in exchange for workspace, support services, and programs including those from IDEAS CITY and the New Museum Digital Archive. So far, the Studio-X research lab at Columbia University's GSAPP has been listed as an anchor member.
For more info, visit newmuseum.org.