OMA has begun to install its exhibition of projects with Prada at Ca’ Corner della Regina, a 17th century palazzo in Venice and the venue of a new outpost for the Fondazione Prada. The show, which opens on 1 June, includes the Prada Transformer project and a detailed scale model for the future Fondazione Prada in Milan.
The 20-metre high Prada Transformer is a portable, shape-shifting cultural pavilion, consisting of four basic geometric shapes – a circle, a cross, a hexagon, a rectangle – leaning together and wrapped in a flexible, elastic white skin, manufactured by the Dutch company Cocoon Holland. Each shape is a potential floor plan designed to be suitable for different cultural programming- fashion exhibitions, film festivals, art exhibitions, or a Prada fashion shows.
'Walls become floors and floors become walls as the pavilion is flipped over by three cranes after each event to accommodate the next.' Rem Koolhaas explained the idea behind the Prada Transformer: ‘ The interesting thing about this building is the acknowledgement of the transformer as a dynamic organism, opposed to simply a static object, which arbitrarily fits program. Prada Transformer helps add an extra dimension regarding the treatment of this typology by allowing it to be moulded in real time, depending on the specific programs it intends to facilitate inside. Rather than having one average condition, we conceived a pavilion that, by simply rotating it, acquires a different character and accommodates different needs. The project is exciting to us because it is the first hybrid between Prada fashion and the Prada Foundation.’
The Prada Transformer project was led by OMA partners Rem Koolhaas and Ellen van Loon, associates Kunlé Adeyemi and Chris van Duijn and design architect Alexander Reichert. Check out for more on OpenBuildings and on our Youtube Channel.