“The transparent tubes refract the lights of Times Square, creating a cluster of lights around the heart. The hovering heart will appear to pulsate as its tubes sway in the wind. When people touch a heart-shaped sensor, the heart will glow brighter as the energy from their hands is converted into more light.” — New York Observer
Bjarkes Ingles, recent New York transplant, gives a giant glowing valentine to his new home as designer of the fourth annual Valentine's Day installation for Times Square.
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another witty (ahem, shallow and superficial) BIGness
"Last year, BIG (Bjarke Ingels Group) got their heart broken by the Times Square Alliance, which chose a hula-hoop happy design by Freecell Studio for its annual Times Square Valentine’s installation. Now a spokesperson from the Alliance admits that they always “loved” BIG’s design and were willing to give it a second chance. This year, the Alliance didn’t go online looking for love. Instead, they went back to a former flirtation, and chose BIG’s entry from last year, shunning the possibility of outside suitors."
http://blog.archpaper.com/wordpress/archives/31954
Even when BIG loses, they still win.