Creators of an online petition opposed to the change say the new logo "loses the prestige and elegance of the current seal." They want the 10-campus system to use the traditional circular medallion that shows an open book, the motto “Let There Be Light” and the 1868 date of UC’s founding. Or find a dignified alternative. The petition had more than 39,000 supporters so far. — latimesblogs.latimes.com
UC's brand guidelines can be found here.
2 Comments
Somewhere between a corporation, sports team, betting website and a pepper spray trace. It should also say "let there be cash" topographically following the ass spread area on top.
"ass spread area" ha ha, that's too funny! Makes me think it should have one of those horrible tramp stamp tattoos above it. Probably a dolla $ign, yo!
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