While architects and graphic designers hold separate titles and specialties within the design team, the two disciplines share many common interests. Both approach their roles with a flair for creativity and design. Both occupy themselves with the human experience, and how people interact with and navigate through space, be it 2D or 3D, physical or digital. Communication is also key to both roles, including communicating ideas to a client, or communication as a function of the end-product.
This overlap between architecture and graphic design plays out across all areas of Archinect’s platform. Over on our Discussion Forum, a thread on the correlation between the disciplines has accumulated over 30 comments from our community. Meanwhile, from our academic sphere, 2021 saw our team hold a contest to find the best poster for architecture school events as part of our Get Lectured series.
Our core editorial platform frequently engages with graphic design too, whether through feature articles on the best architecture firm logos, or news in 2021 of the unveiling of an OMA-designed credit card for Amex Centurion.
Given this common interest between graphic design and architects, it is no surprise that our jobs board often sees open positions advertised for graphic designers. In an early edition of our Job Highlights series, we explored the history of graphic design’s relationship with architecture while highlighting a role for a signage & wayfinding project manager role at Pentagram; the leading graphic design firm who recently unveiled a refreshed brand identity for the Tulane School of Architecture.
This week, we are once again using our Job Highlights series to examine a graphic designer opportunity, to understand more about the requirements and responsibilities for such roles.
Over on Archinect Jobs, the multi-disciplinary design firm C&G Partners is currently seeking an Intermediate-level Signage and Experiential Graphics Designer to join their team in lower Manhattan, New York City. The firm, which includes media designers, architects, graphic designers, and writers, requires candidates to have excellent design skills, advanced skills in Adobe Suite, excellent communication skills, and an interest in signage, wayfinding, place-making, exhibit design, and infographics.
C&G’s description of their process offers an interesting insight into the journey through a graphic design project. “We start every project with deep immersion, listening carefully for the genuine story, especially in complex territories like the arts, science, religion and finance,” the firm says. “We coax knotty ideas into clear narratives, then use our specialties to communicate the story with clarity, originality and style.”
“For some clients, the result authentically transforms how others see and relate to them,” the firm continues. “For some, it transforms their own culture, revealing value they never knew was there.” Among the firm’s clients to date are American Express, the Bill & Melinda Gates Foundation, MoMA, NASA, and UCLA.
Graphic designers joining C&G can expect to work on a range of projects, including branding, digital installations, exhibits and environments, infographics, print, signage, wayfinding, and websites. Despite these multiple specialties, the firm believes that all graphic design projects in the office are underpinned by an understanding of what they call “the untapped value of culture.”
“We believe culture is our most valuable asset, from the culture of the workplace to the culture of the arts,” the firm explains. “But it is intangible, existing as a set of created stories that a group shares. Creation of these stories is the creation of real value. Designing for culture is designing culture itself.”
Full details on C&G's latest job opportunities can be found here on Archinect Jobs. Stay tuned for future curated job highlights, and be sure to keep your eyes peeled for more exciting opportunities on Archinect's industry-leading job board. Recent editions of our Job Highlights series have seen career opportunities for Computation Design roles at several firms, a Modular Studio Architect at EVstudio, and a Passive House specialist at Co Adaptive.
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