Purpose

We believe in the untapped value of culture, the institutions that enrich it, and the smart companies that cultivate it. We build on that value to connect people, create community, and find meaning. To do this, we maintain truly deep expertise in multiple specialties, integrated under one roof. These include branding, digital installations, exhibits and environments, infographics, print, signage and wayfinding,and websites.

Process

We start every project with deep immersion, listening carefully for the genuine story, especially in complex territories like the arts, science, religion and finance. We coax knotty ideas into clear narratives, then use our specialties to communicate the story with clarity, originality and style. For some clients, the result authentically transforms how others see and relate to them. For some, it transforms their own culture, revealing value they never knew was there.

Creating Value

We believe culture is our most valuable asset, from the culture of the workplace to the culture of the arts. But it is intangible, existing as a set of created stories that a group shares. Creation of these stories is the creation of real value. Designing for culture is designing culture itself.

Clients

We are humbled by the clients who have given us their trust. These include American Express, Bill & Melinda Gates Foundation, Bronx Zoo, Columbia University, Federal Reserve, Hearst, Helmsley Charitable Trust, JPMorgan Chase, Library of Congress, Major League Baseball, MasterCard, McKinsey, MoMA, NASA, National Park Service, New York Stock Exchange, Rockefeller Foundation, Rockefeller University, Smithsonian, UCLA, US Holocaust Memorial Museum, World Trade Center Memorial Foundation and the New York Yankees.

Recognition

We have been honored by the American Institute of Graphic Arts, American Association of Museums, American Association of State and Local History, Art Director’s Club, Communication Arts, General Services Administration, Industrial Designers Society of America, National Endowment for the Humanities, Society for Experiential Graphic Design, Type Director’s Club, Web Marketing Association, and the Webbys. We are also National Design Award Finalists and four-time winners of the AAM MUSE awards.

Studio

C&G Partners is run as an open atelier by a group of partners. The studio comprises designers, writers, architects, programmers, project managers, content developers, technologists and operations specialists. We value collaboration and teamwork. Located at Union Square in Manhattan, the studio is central to the best of New York culture.

Our Culture

We aim to be genuine, approachable, thoughtful, and independent. Team members are surrounded by colleagues from virtually every discipline of design, working together in a single studio. We work for great clients with engaging assignments, constantly taking on new challenges. We grow and learn from people and influences around the US and world. Visitors will usually find bikes, dogs, coffee mugs … and snacks at 3:30.