We designed this flagship Ray-Ban retail store, the first in the U.S., to embody the spirit of this iconic brand in a multi-purpose sales and event space. We created a large new opening between floors with a stair that doubles as seating. A demountable stage can be deployed on the lower level for concerts and talks; theatrical lighting allows for more dynamic performances in what the brand calls their modern ‘agora,’ where the community can gather for both commercial and non-commercial purposes.
The project included the design of all new fixtures for different eyewear types, a customization area, and an optical shop. We restored some of the historic site materials, including the brick perimeter walls, to lend warmth and authenticity to the space. The project was completed in close collaboration with executive architect Callison.
Status: Built
Location: New York, NY, US
Additional Credits: CLIENT: LUXOTTICA
DESIGN ARCHITECT: JENNIFER CARPENTER (PRINCIPAL); KATIE CHAN (TEAM)
ARCHITECT OF RECORD: CALLISON
LIGHTING DESIGN: CALLISON
MEP ENGINEER: RDK, BOSTON
STRUCTURAL ENGINEER: MCNAMARA SALVIA, BOSTON
CONTRACTOR: SWEET CONSTRUCTION
FIXTURE FABRICATOR: TJ HALE
PHOTOS: CALLISON
