For this Garden State store, we designed the first completely new storefront for Converse Retail. Hand-painted blackened steel panels define the thirty-foot high and fifty-foot wide façade.
We also developed new brand signage featuring inch-thick edge-lit Lexan that casts a glow onto a recessed aluminum panel beyond. We resolved difficult site conditions and turned some of them into advantages.
An expansion joint between two buildings runs through the middle of the site with different floor conditions, column structure, and deck heights – strategically suspending cement panels to create a unified appearance at the customization/cash wrap zone, while preserving the open-system ceiling design, critical to the store’s feel elsewhere.
We wrapped the doubled-up columns along the expansion joint in corrugated metal, creating a backdrop for the customization’s video display.
Status: Built
Location: Paramus, NJ, US
Additional Credits: DESIGN ARCHITECT: JENNIFER CARPENTER (PRINCIPAL); MARISA FONTAINE (TEAM)
ARCHITECT OF RECORD: PETER ERDELYI & ASSOCIATES
LIGHTING DESIGN: ORSMAN LIGHTING DESIGN
MEP ENGINEER: HIRSCH ENGINEERING
STRUCTURAL ENGINEER: KSP CONSULTING ENGINEERS
CONTRACTOR: TIMBERWOLFF
PHOTOS: CONVERSE
