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Details are emerging of Netflix’s plans for a new series of "immersive experiences" that will reimagine several dead retail spaces inside shopping centers in the United States by 2025. Both the Galleria Dallas and the King of Prussia Mall in Pennsylvania are being targeted for the new Netflix... View full entry
Marywood University in Pennsylvania has announced the first-ever undergraduate degree-granting academic program dedicated to training students in virtual architecture. The new Bachelor of Virtual Architecture (BVA) program is tailored to learners interested in careers building immersive... View full entry
Montreal-based Moment Factory has completed an immersive multimedia experience inside the iconic Dôme des Invalides in Paris. The project, titled 'AURA Invalides,' consists of a 50-minute experience combining video mapping, lighting, special effects, orchestral music, and sound design to... View full entry
France’s pavilion to the 18th International Architecture Exhibition at the Venice Biennale will feature an immersive interchange of identity and emotion inspired by ballroom dances and human rituals of experience-based social cohesion. French studio Muoto partnered with scenographers Georgi... View full entry
Istanbul-born media artist and design innovator Refik Anadol has quickly become a household name with his mind-bending, data-driven art. This year, Anadol continues to push what's possible during his visual backdrop debut at the 65th annual Grammy Awards. "The collaboration with... View full entry
The former President of Walt Disney Imagineering Bob Weis is joining Gensler as a Global Immersive Experience Design Leader, according to a statement released by the firm. Before the move, Weis spent more than 30 years at Disney. Having joined Walt Disney Imagineering in 1980, Weis became... View full entry
The creative landscape of Saudi Arabia got a colorful new addition as STUFISH Entertainment Architects has revealed its design for what the firm says is now the world’s largest kaleidoscope. The massive 40 x 6 x 3-meter (131 x 19.5 x 10-foot) installation hinges on an intricate series of LED... View full entry
April 9th kicks of a week filled with head-turning designs and exhibitions at this year's Salone del Mobile in Milan. Over 300,000 visitors from all over the globe come to experience the newest designs and ideas in product, furniture, and interiors. In conjunction with Milan Design Week, Salone... View full entry
It’s nighttime and you find yourself in a small, dark flat in a nondescript suburb in Russia. You look out of the window and see the courtyard covered in snow, illuminated by street lamps and the cold neon glare of storefronts. You turn on the light switch and look around your apartment. This is the melancholy start of a new immersive game made by developer Alexander Ignatov and poet Ilia Mazo. — The Calvert Journal
The setting and landscapes of video game worlds add to the overall gaming experience, particularly free roaming games. Called a "sandbox" in the gaming community, the mission-less free to roam game allows the player to wander throughout the virtual world. Without a plot or mission to accomplish... View full entry
With the rise of e-commerce titans and online shopping services like Amazon, Walmart, and eBay brands have entered a precarious position in terms of satisfying consumer demand while maintaining interest within retail stores. With the rise of online availability, the need for items can be... View full entry
The World Restaurant Awards reviews restaurants all over the world and considers not only food taste and quality but also recognizes the restaurant as a culture. Created by IMG, the awards celebrate establishments in 12 "Big Plate" categories and 6 "Small Plate" categories. This year it has been... View full entry
