Honored with a prestigious Good Design Award in 2011, the Coca-Cola Freestyle is an automatic drinks dispenser developed by Pininfarina in tandem with The Coca-Cola Company’s industrial design team. The innovative technology and touchscreen system allows the consumer to select from over one hundred different carbonated and natural beverages options, using the same amount of space occupied by the typical eight-valve machines. The team’s design brief focused on aesthetics, practicality and innovative methods, resulting in a sophisticated, captivating design experience that prioritizes sinuous lines and innovative, retro-inspired styling. A product with highly ergonomic external dimensions, this product marks a radical departure from traditional drinks dispensers through Pininfarina’s unmistakable design imprint.

The Coca-Cola Freestyle features the patented PurePour Technology™, which offers multiple drink options including water, fruit juice, tea, sports drinks and carbonated beverages, all available for selection on the convenient, easy to use touchscreen system.