Architects do a lousy job of selling their ideas to the general public, said Bjarke Ingels, on Thursday morning during his keynote address at Architectural Record’s annual Innovation conference in New York. They need to “find ways to present their ideas or concerns in words that are so clear that non-architects will actually take an interest in them” — archrecord.construction.com
5 Comments
Wow, haters on the Record forums are saying Bjarke is everything that's "wrong" with architecture. Crybabies. I can guarantee not a one of them has done a building as good as the Mountain Dwellings building.
Architecture is changing, the practice as fast as the artifacts. BIG is enjoying riding the wave while others cower.
Right on, Donna - couldn't agree more with you. So many online comment threads and forums are filled with negativity and naysayers offering no real criticism.
i agree with what he has to say. a lot of architects feel that they need to talk sophisticated, and out of their ass to feel elite, or however they want to stroke their ego. if there was one thing i took from theory class, don't talk theory with clients. talk to them at their level. dead on!
The posters above look up to Bjarke's mirrored ceilings, imagining themselves serving under him.
Bjarke knows how to get things done. Architects, not so much.
Block this user
Are you sure you want to block this user and hide all related comments throughout the site?
Archinect
This is your first comment on Archinect. Your comment will be visible once approved.