LEGO fans, you have a new Mecca, and it's in Billund, Denmark: the Bjarke Ingels-designed LEGO House finally celebrated its grand opening, four years after it was first announced.
LEGO House Grand Opening - Interiors from Archinect on Vimeo.
The building consists of 21 white 'bricks stacked' on top of each other and hosts three restaurants, a conference room, a LEGO Square, a store (wanna have your own miniature version at home?) as well as experience zones with play areas and a gallery of art work created with the company's iconic product on 130,000 square-feet. The outdoor area also sports several interconnected terraces for various functions and playgrounds. (Check out a drone video of the building under construction here.)
The experience zones are divided in four different color-coded sections which, according to LEGO's announcement, each represents a special aspect of play and learning: "Red is for creative skills, Blue is for cognitive skills, Green is for social skills and Yellow is for emotional skills."
Danes take their LEGO seriously, and the grand opening saw — besides the usual company execs and architect Bjarke Ingels — also the country's Crown Prince family in attendance.
Check out some more photos below.
Make sure to book your visit in advance — the number of visitors is regulated to avoid long lines and crowded experience zones. Brick on!
Images & video courtesy of LEGO House.
12 Comments
iwan baan shared a couple of wonderful shots on his twitter:
"From the outside, the 40th Precinct resembles a stack of bricks, referencing the rusticated bases of early NYC Police Stations."
- Bjarke on his Bronx NYPD precinct building
I wonder how many times he has said the word stack or stacked in his life, or the past 5 years. He should just design buildings and stop ruining it by trying to explain them.
A five year old playing with legos could have designed a better building.
In this thread:
"BIG sucks! This building sucks!"
"Why?"
"OMG, so gross you guys. And soooo dumb. I can't even."
Not in this thread:
Valid criticism.
I'm not saying it's a game-changer, but it's far from vomit inducing. I am genuinely interested in hearing a level of criticism beyond what a 12 year old might say -- something with a little more substance.
exactly what i was thinking.
The Big Duck and Tail O' the Pup are part of a respected genre, this is just grotesque marketing architecture.
Aren't the Big Duck and the Tail O' the Pup both examples of architecture-as-marketing? Isn't that kinda what mimetic architecture is usually about?
And you don't see any difference between them.
Of course there are differences. I'm just trying to discover exactly what your criticism is. Your original statement was that you feel it is poorly designed? And with this "Duck and Pup" statement, it's -- what? You don't like that the building serves as a marketing tool for a toy? Sorry, just trying to understand.
two big sucks - it's not a "house" and it's not made of legos. the design? meh.
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