Milo Kleinberg Design Associates (MKDA)

Milo Kleinberg Design Associates (MKDA)

New York, NY | Stamford, CT | Miami, FL | Washington, DC


Society Wynwood

The largest residential development planned for Miami’s Wynwood Art District is underway. Designed by national architecture and interior design firm MKDA,  Society Wynwood is a social live-work-play concept developed by Property Market Group PMG) as part of its newly launched Society Living brand.

The 625,000-square-foot, eight-story property at 2431 NW 2nd Avenue features 654 luxury master bedroom suites with en- suite bathrooms across 326 units. The majority of residences within the community are studios and one bedrooms, while co- living configurations range from two to four master bedroom suites with shared common living areas. Interior amenities at the all-inclusive social community include a 4,000-SF modern fitness center and a 9,000-SF coworking space that provides residents with a live-work option. The 50,000-SF entertainment rooftop features a restaurant/bar, outdoor theater, a viewing garden that takes advantage of Downtown Miami’s skyline views, and a pool and spa deck with BBQ facilities. There is also 43,000-SF of ground level retail and a 4,000-SF underground speakeasy.

MKDA’s design approach emphasized programming and structural efficiencies, but as a leader in Wynwood’s transformation over several years, the architecture firm also led with a strong architectural design concept that honored Wynwood’s roots. MKDA executed the concept by first anchoring the project with a large concrete box that represents the utilitarian warehouses of the 1920s manufacturing era. Public space was carved into the concrete box with three pedestrian passages that lead to a vast internal courtyard that permits passive cooling and natural light into the interior spaces.

Wynwood experienced a decades-long socio-economic decline due to a mass middle class exodus to the suburbs and the success of the fashion district, leading to rising rents, the end of manufacturing, and many abandoned warehouses. To represent the dilapidated graffiti and vegetation-covered buildings of the time, MKDA applied vegetation to the architectural recesses that separate the concrete box, retail, and residential. MKDA then revealed Wynwood’s current resurgence, and the transition from graffiti to wall murals, in its final architectural layer by recessing large canvases in the building's façade.

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Status: Unbuilt
Location: Wynwood, FL, US
Firm Role: Architecture