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“In the last 20 years, maybe 25 years, there’s a huge cultural shift in people that ultimately affects gyms,” said Bryan Dunkelberger, a founding principal of S3 Design, which has worked for clients like Equinox and the Sports Club/ LA. [...]
And the millennials, these are the special children. They expect all the amenities... Privacy, they expect.” [...]
“It’s funny, they’re more socially open with everything — Facebook, social media — yet more private in their personal space”
— nytimes.com
