To promote its Nightstop program, in which volunteers offer homeless people ages 16 to 25 spare beds, homelessness charity Depaul UK launched a poster campaign Thursday that uses the architecture of buildings to help win the hearts and minds of passersby.
Publicis art director Dan Kennard and copywriter Ben Smith told me in an email that the idea for the design came from “that quite true observation that in life, there are two sides to pretty much every story.”
— Slate.com
Somewhere between a supergraphic and a PSA lies the ever-developing territory of outdoor advertising, an area in which Publicis London is making thoughtful, eye-catching displays.
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