McDonald's, the American fast food chain central to debates on overconsumption and sustainability, has started a few notable initiatives overseas. Over the last few years, several of their restaurants in Sweden have recently installed beehives on their rooftops to accommodate the globally waning bee population, for example. A more recent initiative is the McHive, the "world's smallest McDonald's" built in a Swedish forest, according to the corporation.
The project was overseen by creative agency NORD DDB, both as a way to advertise recent initiatives by McDonald's to consider its impact on the environment and as a genuine method of increasing and sustaining the honeybee population. The interior of the McHive is a wooden beehive fit to serve thousands of bees a day.
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