MVRDV collaborated with Bvlgari for Milan Design Week 2018 in an installation embodying the Italian jewelry brand’s creative approach. The firm transformed Bvlgari’s iconic Serpenti bracelet into a unique architectural experience. Finely crafted scales fill an entire room combined with mirrors to create a kaleidoscope effect, introducing the visitor to Bvlgari's world of precious and unconventional materials.
“With this installation, we wanted to capture the colors, materials and inventiveness of Bvlgari as a world-renowned brand,” says Jacob van Rijs, co-founder, MVRDV. “By turning their timeless Serpenti pattern into a space, jewelry becomes architecture. Enter the Serpenti!”
The showcase at Milan Design Week takes place in the Brera Design District as part of Milan’s Fuorisalone. The installation is on view until 22 April 2018.
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