Dutch Design Week kicked off in Eindhoven over the weekend, with over 600 exhibitions and events taking place across the city as part of the week-long festival. The theme this year is "stretch," with initiatives exploring cutting-edge sustainable design, the role of robots and the future of flexible living. Projects range from shingles made of waste plastic to jackets created from self-growing textiles; from an Embassy of Robot Love to a small robotic firefly; from paint made out of fungus to a hotel that incorporates individual users’ wishes designed by MVRDV.

Titled (W)ego, the Future City is Flexible installation from the Rotterdam-based firm features nine tetris-shaped rooms that can be moved into different configurations, allowing it to adapt to the different needs of visitors. The firm developed the project in collaboration with their in-house research lab, the Why Factory. Run together with Delft University of Technology, the independent think tank and research institute provides an agenda for architecture and urbanism by envisioning the city of the future. Co-founder Winy Mass is a Dutch Design Week ambassador and his studio has four projects looking at how cities will develop in the face of issues such as climate change, declining resources and rapid population growth, included in this year's event.

This particular pavilion is an exploration into participatory design processes capable of modeling the competing desires and egos of each resident in the fairest possible way. According to the firm, "nine rooms are made to fulfill these idealistic but egoistic perspectives in a limited space." Each colorful room suits a different occupant; a lime-green room features hammocks and ladders for an adventurous type while a purple space is lined with shelves for an avid reader. 

"The rooms of the (W)EGO hotel of DDW ambassador Winy Maas rearrange themselves based on the number of visitors and their needs. The project is an excellent example of flexible design, and therefore fits perfectly with the DDW theme STRETCH!" said the organizer of Dutch Design Week, Martijn Paulen. While the (W)ego installation represents a frozen moment without plans for rearrangement during the week, the grand vision is for the urban dwellings to be capable of adapting in real time to users' needs.